Use all of the options available to you on CPA when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including CPA, that can give you some insight.
Make custom tabs on your CPA page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Think of CPA as a dialogue. A lot of people when they begin CPA marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, CPA is a social medium. You need to be social.
Step one when it comes to creating a CPA marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?
CPA marketing works best with a defined purpose. Figure out the purpose of your business's CPA page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your CPA marketing tactics to a single defined goal makes success easier to reach and easier to measure.
Try using custom tabs on your CPA page. When you first create your business CPA page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Make sure your CPA page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.
Take advantage of the feature on CPA that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
When it comes to marketing, the best campaign is always one which is better than those their explanation the competition comes up with. That's all it takes to be the top dog in your field. The advice here has really given you the ability to better anything other companies have come up with, so put it to use!